History RH

ZeroRH+ presents a range of sports products in three main aspects: design, technology and style. The ZeroRH+ brand has become known for its 100% Made in Italy collections and its strong commitment to finding innovative materials and solutions. The result is clothing and eyewear that successfully combine technology and style: the quintessence of Italian fashion, sports and everyday life.

In the production of clothing for active sports, the company relies on the expert opinion of professional athletes, new ideas, experience and research of Powerlogic lab, a revolutionary new laboratory focused on the development and implementation of new design and advanced technologies in sports clothing and accessories.

The laboratory uses its own know-how, finding the optimal solution, surpassing existing market standards and always offering an exclusive product with a unique level of comfort.

They know that the success of any project or product does not depend only on one detail, it is the result of a long process of development and construction of many components, which in the end give an additional distinctive feature of the product.

Powerlogic Lab technology is materials:

- WD Platinum Thermo3 4WS – 4-way stretch material with integrated thermoforming inserts in critical places, which gives a different degree of elasticity depending on the intensity of skating.

-WD Platinum Ergonomic 4 WS - 4-way stretch material interacts with body heat to create a "heat-molding" effect that ensures a perfect fit to the figure.

Italian style, original design, functionality and focus on what the customer really needs are the key points of the Zero Industry company when creating each new collection.

History

Zeroindustry Srl was founded by Alberto Brignone, director of Briko. Briko was founded in 1985 as a manufacturer of ski ointments to supply the Italian ski team.

The goal was to produce these ointments domestically, instead of buying them from competitors: Toko-Holmenkol-Swix.

The point was to produce these ointments within the country.

The company was very sports-oriented and for this reason several different projects were developed to meet the needs of athletes.

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Ski masks, sunglasses, helmets, clothing for active sports

Masks

1989: “Thrama lenses” were developed to provide the best visibility in all situations. All the lenses on the market before that were yellow, with Briko they become red. Alberto Tomba started using the Thrama mask right away.

1991: Gara Goggle Deborah Compagnoni

1993: Detector Racing, the first rigid curved mask

1996: Z.A.R. Goggle Lasse Kjus
HELMETS

1989: DOWNHILL helmet

1994: Windshape, combining aerodynamics and safety.(used by A. Tomba and the Pit Stop Ferrari team)

1999: Forerunner and Forerunner Cross Over, the first Freeride helmet.

Alberto Brignone understands the need to create a new concept of Fashion + Sport.

This means an evolution from high-tech clothing for athletes to multifunctional clothing that combines fashion and technology, which will occupy a larger segment of the market.

This new concept was created under the Zerorh+ brand.